Increase Sales Revenue 20-30% with Predictable Systems

Why Michigan Businesses Trust Us

Why you will choose us?

We've Built and Run Sales Teams: Not just theory - we've carried quotas, hired and fired, and built teams that perform.

We Focus on Process, Not Personality: Great salespeople are rare. Great processes make average people successful. We build the latter.

Custom Solutions, Not Cookie-Cutter: Your business is unique. We build sales systems that match your market, not generic templates.

We Measure Everything: No guessing about what works. Every change is tracked, measured, and proven before becoming permanent.

ROI Guaranteed: If we don't improve your sales metrics significantly, you don't pay. We're that confident in our approach.

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• 1. What exactly is a sales system overhaul?

  A sales system overhaul is rebuilding your entire sales approach from lead generation through closing. Michigan Business Advocates creates documented processes, trains your team, implements tools, and establishes accountability – transforming random efforts into predictable results. Unlike generic consultants, we customize everything for Michigan businesses facing seasonal cycles, automotive industry shifts, and cross-border challenges.

• 2. Why does my sales team keep missing quota no matter what I try?

  This is the #1 question Michigan business owners ask us. Usually it’s not your people – it’s your process. Without clear systems, even good salespeople fail. We diagnose whether you have territory problems, lead distribution issues, or fundamental process gaps. Most clients discover their “people problem” was actually a systems problem that we fix in 90-120 days.

• 3. How much should I be spending on sales vs. what I'm making?

  Michigan businesses typically spend 8-15% of revenue on sales costs, but many report 20%+ when systems are broken. We analyze your specific industry benchmarks – manufacturing runs higher than services, seasonal businesses need different models. Our goal: reduce your sales cost percentage while increasing revenue through efficiency.

• 4. When should I hire my first salesperson instead of doing it myself?

  Most Michigan business owners wait too long. Once you’re consistently closing $500K+ annually and turning away opportunities, it’s time. But don’t just hire – build systems first. We help you document your sales process, create training materials, and ensure your first hire succeeds instead of failing like 70% do.

• 5. Can you really fix underperforming salespeople or should I just fire them?

  Before firing, determine if it’s a people or process problem. We’ve seen “terrible” salespeople become top performers with proper systems. Our assessment reveals who can be saved through better processes and who genuinely doesn’t fit. Michigan’s tight labor market makes fixing often smarter than firing.

• 6. How do you handle Michigan's seasonal sales challenges?

  Michigan businesses face unique seasonal swings – construction stops in winter, tourism peaks in summer. We build sales systems that account for this: aggressive pipeline building before slow seasons, flexible commission structures, and cash flow management strategies. Your sales process should work year-round, not just in good weather.

• 7. What's the ROI on sales system improvements for small businesses?

  Our Michigan clients typically see 20-30% revenue increase within 6 months, with sales costs dropping 15-25%. For a $1M business, that’s $200-300K more revenue with $30-50K cost savings. We guarantee significant improvement or you don’t pay – that’s how confident we are in our ROI.

• 8. My best salesperson is holding me hostage with client relationships - help?

  This happens when salespeople “own” relationships instead of your company. We implement CRM requirements, document client interactions, and create team-based account management. No more hostage situations. Several Detroit manufacturers we’ve helped successfully transitioned key accounts without losing a single client.

• 9. Do we really need expensive CRM software or can we use spreadsheets?

  You need a system, not necessarily expensive software. We work with what you have – even spreadsheets can work with proper processes. That said, basic CRMs like HubSpot’s free version often suffice. The key is adoption – 68% of CRMs fail because of poor implementation, not poor software.

• 10. How long before we see real results from a sales overhaul?

  Most clients see improvements within 30 days through quick wins like better lead qualification. Significant revenue impact happens in 90-120 days. Full transformation takes 6 months. Grand Rapids service company went from chaos to predictable pipeline in 4 months – you can too.

• 11. What if my salespeople resist the changes you recommend?

  Resistance is normal and reveals who’s truly valuable. Good salespeople embrace systems that help them earn more. Those who resist accountability usually aren’t worth keeping. We’ve found Michigan salespeople particularly receptive when they see systems help them close more deals and earn bigger commissions.

• 12. Can you help with cross-border sales to Canada?

  Absolutely. With 60% of Canada’s truck traffic through Michigan, cross-border sales are crucial. We help with dual-currency pricing strategies, managing longer payment terms, and maintaining relationships despite tariff uncertainties. Our Warren manufacturing client increased Canadian sales 40% using our cross-border framework.

• 13. What's included in your sales system overhaul package?

  Everything needed for transformation: sales process mapping, customized playbooks for Michigan markets, team training programs, CRM/tool implementation, weekly coaching calls, metrics dashboards, and ongoing optimization. Plus industry-specific modules for manufacturing, automotive suppliers, and seasonal businesses. All designed for Michigan’s unique business environment.

• 14. Will this work for B2B companies with long, complex sales cycles?

  Yes – we specialize in complex B2B sales. Michigan manufacturers with 6-12 month sales cycles see dramatic improvements through milestone-based selling, multi-stakeholder management, and momentum maintenance strategies. One automotive supplier reduced their cycle from 9 to 6 months while increasing close rates 35%.

• 15. How is Michigan Business Advocates different from other sales consultants?

  We’re Michigan-based, understanding your seasonal challenges, automotive industry dynamics, and cross-border complexities. We don’t give you a binder and leave – we implement alongside you. Our founder built sales teams in Michigan for 30+ years. We guarantee results or you don’t pay. Most importantly, we’ve helped 50+ Michigan businesses transform their sales, and yours can be next.